
Product Description
Learn the secrets to a successful membership website from the editors of SWEPA * Why information seekers are ready to pay for what you know * How to identify potential members and subscribers * The most profitable membership website models * How to know if you have the right subject or niche * The most important factors in subscription website success * How to price your membership website for value and profit * How to simplify your subscription website to increase sales * How to get a credit card merchant account, even with bad credit * How to set goals, organize your work and manage your time * How to benefit from countless proven strategies and techniques
About the Author
The editors of this 128-page paperbound book are the creators of the Subscription Website Publishers Association, widely acknowledged as the definitive source of tips, advice, and tools for publishers, editors, writers, and others involved in the world of members-only websites, content management and online newsletter publishing. SWEPA has active members in Australia, Belgium, Canada, France, India, Ireland, Japan, New Zealand, Singapore, United Kingdom, U. S. Virgin Islands, plus the U. S. (37 States and D. C. ) This book is a brief compilation of tips, techniques and secrets previously published on the Subscription Website Publishers Association membership site. It is a companion to a much larger and more definitive book, How to Start Your Own Profitable Subscription Website or Online Newsletter, also published by SWEPA.
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The book is a big disappointment. The information is not well organized and too general. No true “hot to” steps of how to get specific tasks done, just a bunch of ideas jumbled up. Seems just to be something thrown together to help sell another supposedly more indepth book that they promote inside this one. Only worth while if you just are looking for general topics of things you might need to take into account, but not good for serious practical detailed information. No table of context, no index. . . . it is a bad book.
After reading this book I am convinced that anyone who has a subscription web site (or is thinking of starting a subscription web site) should have this book. I have three subscription web sites and I though I knew a lot about how to run a profitable subscription (or members only) web site. After reading this book I have been able to double the number of new subscriber I get each month. Not only does the book have great marketing information, but it also tells step-by-step how to start and run a subscription web site. I use it almost every day to help me run and manage my sites. The book has given me several ideas for new subscription web sites. I had run out of ideas. Now I have more ideas than I have time to implement. This book is great and I highly recommend it. I don’t think any book is perfect, but if any book ever deserved a perfect rating, this book should be considered. Jerry Minchey