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Real Estate v2.0: A Professional’s Guide to Dynamic Websites, Blogs, and Podcasts
$15.61
Product Description
The second “version” of the Internet, known in geek terms as “Web 2. 0,” has created opportunities for organizations to expand the capability of offering services for their clients using only online tools. Web 2. 0 includes the use of podcasts, blogs, and dynamic web sites. One industry that is sure to take advantage of the new online collaboration tools that Web 2. 0 provides is real estate. One of the last markets to be radically changed by technology due to its complexity and the exceedingly large number of players involved in each transaction is quickly catching up with other industries such as travel and online stock trading. Many tools are available for real estate professionals to help them list and sell more homes and to provide better service to their clients. If they don’t adopt many of these tools, they threaten their business for the long term. Authors Dani Babb and Alex Lazo point out that there are ways for professionals to overcome these obstacles, including the expanded use of technology. This book explores some of the ways to do that using dynamic and useful tools online.
About the Author
Dr. Danielle Babb is a consultant for real estate organizations, where her primary goal is to help them survive the coming wave of technology. She has a Ph. D. in Organization and Management with a Technology Emphasis, and M. B. A. with a Technology Emphasis, and a Bachelors degree in Business. Dr. Babb is an adjunct faculty member at seven area colleges, including: Indiana Wesleyan University, Capella University, Baker College, American College of Computer and Information Sciences, Walden, and North Central University, where she teaches courses on IT practices affecting all areas of business. Dani is a California Licensed Real Estate Professional. Dr. Alex Lazo is part of the faculty at American Sentinel University and Axia College, where he teaches courses in Management Information Systems, E-Business Strategies, Internet Concepts, and Computer Networking. He has a Ph. D. in Organization and Management with a Technology emphasis, a Masters degree in Management Information Systems, and a Bachelors degree in International Business. Dr. Lazo currently works with the world’s premier, full-service real estate services company, where he recruits, mentors, and supervises network engineers, programmers, and analysts.
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Although written primarily for a US audience (and I am Canadian), this book is insightful and timely in its subject matter. Web 2. 0 technology is upon us at a time when many real estate professionals still barely understand Web 1. 0 technology. Sure, they can hire a “techy” to do it all but the costs are increasing dramatically and the short term pay off is low. Web 2. 0 promoting is a long-term payback form of self-promotion–more a social network philosophy. This is alien to most agents, especially in Canada, which although it enjoys a higher per capita computer saturation than the US, is waves behind in incorporating emerging technologies into business activities on par with traditional practices. This book opens the eyes of those “tech-savvy” enough to understand where the technology is going and why Real Estate professionals need to stay up to speed. If you think it’s complicated now, wait till what this book talks about is taken for granted (within 10 years easily). If you don’t understand what’s coming, you’ll play catch up for the rest of your career. This book introduces the emerging technologies very well, in understandable language for those who at least know what RSS is and why it will not only change the average agent’s personal website but make obsolete most franchised system’s sites unless they get with the program quickly. With references to successful and competitive websites now in existence, the book acts as a guide to emerging technologies in practical use. . . one of the best ways to learn what works and what doesn’t work, in my opinion. If you want to sell real estate into the next decade and beyond, you need to read this book. It gives you an insight into the future way of doing business.
I just read Real Estate v2. 0 and was very impressed with the volume of information presented. The authors also did a great job of explaining the impact of technology on the real estate industry in a non-technical way that most anyone can understand. Even with my background as a web architect catering to the needs of real estate and property management clients, I must admit I learned several new practical ways to effectively market using blogs, podcasts, and various other web technologies. This book is also loaded with links to resources that will help you embrace and ride the technology wave that is now sweeping the real estate industry, instead of being crushed by it. In summary, I would recommend this book to anyone in real estate and property management looking to sell more homes or close more leases. Mike Mitchell Winnovate (dot com)
I was really impressed with the amount of information this book provided. I think I “dog-eared” about 30% of the pages. There is a lot of great information on how to get started with podcasting, ideas to add to your websites and blogs, and some links to examples and useful content. Definintely worth buying! I will add this book to my company library. ~Michelle Fradella, Broker – Picayune MS