Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Posted by admin | October 27, 2009 .

$16.47

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“An invaluable instruction manual. ” – Midwest Book Review

Product Description

Mastering Web 2. 0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2. 0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.

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Product Details

Paperback: 224 pages

Publisher: Kogan Page (July 28, 2009)

Language: English

ISBN-10: 0749454660
ISBN-13: 978-0749454661

Product Dimensions:

9. 1 x 6. 1 x 0. 7 inches

Shipping Weight: 14. 1 ounces (View shipping rates and policies)

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Amazon. com Sales Rank: #256,701 in Books (See Bestsellers in Books)

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Any entrepreneur or corporate executive must become computer literate and know how to use web sites and other social media tools, July 13, 2009

By Midwest Book Review (Oregon, WI USA) – See all my reviews

The coming of the internet has altered normal business practices for ever. That’s why any entrepreneur or corporate executive must become computer literate and know how to use web sites and other social media tools — many of which did not even exist as recently as a decade ago. That’s why “Mastering Web 2. 0: Transform Your Business Using Key Website And Social Media Tools” by Susan Rice Lincoln is such an invaluable instruction manual. A professional online marketing consultant, Lincoln draws upon her years of experience and expertise to explain how such online social media as Google, Amazon, Facebook, and others, have altered and affected communications. Readers will learn how to insure that their web strategy is effective, search engines are optimized in their behalf, the use of articles to establish themselves as leaders in their particular niche, the use of blogs and podcasts to enhance business performance and reinforce customer loyalties, and so much more. Anyone charged with the responsibility of insuring their business can compete successfully in today’s volatile and competitive marketplace in this age of the internet would be exceptionally well advised to give a close and careful reading to Susan Lincoln’s “Mastering Web 2. 0″.

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