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Successful Website Marketing: Worksheets, Forms & Easy Steps for Web Success
Review
An excellent resource for do-it-yourselfers. You have details, directions and worksheets. It’s the worksheets I value most. — Joan Friedlander in the Return to Wisdom, Lifeworkpartners. comOne of the best, most friendly web marketing books I have ever read. Strategies to create the website netpreneurs envision. — Heidi Richards, Rose Marketing on a Daisy Budget, Publisher, PetalsNCents Marketing Ezine, November 2004
Product Description
Beginning steps for owners of small business websites, including customizable worksheets, search engine optimization basics, keyword tutorials, linking strategies, success stories and articles by experts including Catherine Seda on pay-for-performance advertising do’s and don’ts. Lay flat workbook format lends itself to customization for the reader’s business and strategy.
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“Successful Website Marketing” is an excellent resource for online business owners. In reading it, I received a list of ideas: How to write a business proposal Promotional tips and focus calendar Goal setting What is your focus product How to set up a web-ready website Deciding on the purpose of your website What actions do you want your visitors to take Where and how to make links Building an opt-in mailing list Using web promotions This book is worth the money spent to get a step-by-step guide to how to build and market your website and online business. You may want to order more than one copy so that you can write in one now using the worksheets, etc. and save the other one for later reference.
“Successful Website Marketing” explains what you need to know to set up and promote your Web site. Especially valuable for beginners and non-techies, it is written in clear, easy to understand language. The included worksheets help you to apply the information presented to your Web site project. If you feel overwhelmed by the idea of setting up a Web site, this book will help you. It walks you through the process in a series of simple steps. Whether you plan to create your Web site yourself, or hire a designer, “Successful Website Marketing” will help you to build a site that will fit in with your business and overall marketing plan, and will show you how to effectively promote it without breaking the bank. This book is an action plan that cuts through the jargon to help you get your Web site up and running.
While this book covers the usual topics such as search engine optimization, the first part of the book makes you think before you act. Chapters deal with figuring out what your real product is, positioning, and branding. If you understand these topics before you start building the website, you will ultimately be more successful.