Comments on: The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture

By: Wycliff

Wycliff — Fri, 06 Nov 2009 15:28:51 +0000

I picked this book up and could not put it down. This is a total paradigm shift for the marketing world. This book replaces the principles of 4Ps (Product, Price, Place, and Promotion) with the 6Vs (Venture, Value, Voice, Verifiable, Vicinity, and Vehicle). With 15 years experience in technology and having lead major technology initiative for two Fortune 500 companies I recommend that IT professional read this book to gain an understanding of how to use their knowledge of technology to help transform their companies to be able to compete in the new marketing age that we have entered into. Whether you are a small, medium or large business you have to read this book. This book is a must read for every single person in every organization. Kevin Dean

By: Gunnar

Gunnar — Fri, 06 Nov 2009 14:29:12 +0000

I just finished reading The Age of Engage, and all I can say is WOW! As a thought leader in Internet marketing I read 4-5 books a week. And this book stands out in the questions it surfaces, and then (more importantly) the answers it provides. I literally went through three highlighters trying to extract every golden nugget of information this book delivers. Plus, I bought copies for my entire staff – with the directive to read this ASAP! If you are looking for a book that does more than just lay a bunch of theory on you. . . a book that really explains what must change, why it must change, and then most importantly HOW TO CHANGE – then look no further, you have just found THE book that delivers on all three aspects. Lastly, the final seven pages of the book are filled with marketing exercises/questions that do an excellent job of helping readers take what they’ve learned and now apply it to their businesses. I hope more books begin to follow this format beacause it makes the takeaway value so much easier to dimensionalize and act upon.

By: Myla

Myla — Fri, 06 Nov 2009 12:08:28 +0000

If you have not had any (or very little) exposure to digital marketing, by all means buy the book and read it. However, for anyone who has had some experience with digital marketing the last 5 years, this book offers very little new thinking (unless you are really bad at your job). While the book is full of examples, if flows poorly. The author’s points seem to get lost in a somewhat poor structure, and too many points thrown at the user without a proper flow to it. The author should definitely look into pyramid consulting techniques in order to present better. And given the author’s savvy in online marketing, it does make me wonder whether the other reviews are legitimate. But again, if you are a CEO, or non-marketing exec, or an “old school” marketer, this books seems like a useful intro to you. But you should be out reading Techcrunch, Marketing 2. 0, Mobilemarketer, Mashable etc etc on a daily basis, and you would not only learn just as quick, you’d stay more current.