Product Description

One of the most important things in an Internet Marketing business is a list of contacts. Just as in any other business, online businesses also need to build relationships with their customers. Subscribers are the contacts on your lists that are the most valuable asset of your online business. Therefore, list building leads to building relationships, which in turn encourages prospects to visit your website, sign up and get closer to buying your offer. But people are not just going to flock to a website and leave their contact information! To attract them, they must perceive some value. That’s why every business that does online marketing must build its own lists, targeted at specific prospects. It is time consuming and you have to work really hard. This book will show you how to set up a profitable opt-in list so that you don’t need to experiment anymore, allowing you to enjoy the fruits of your efforts in a much shorter time.

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Review

“A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work. ” — Cornelia Mangold, University of Applied Sciences Stuttgart”This book is based on first-hand knowledge. Both authors bring great expertise to their subject. Personally, I like most the real world lessons where you can profit from other companies’ experience. ”— Marion Schneider, Account Director, DDB Worldwide Communications Group

Product Description

Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:• identify the business objectives for your online community• develop a community strategy to recruit and retain members• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate• take advantage of free advertising opportunities• use communities to gain market insights and establish a direct line to your customer baseIn addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

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Product Description

A comprehensive guide to understanding, implementing, and extending the powerful and freely available application from Microsoft. Learn . NET architecture through building real-world examples Understand, implement, and extend the Community Starter Kit Learn to create and customize your own website For ASP. NET developers with a sound grasp of C#In Detail Microsoft’s ASP. NET Community Starter Kit (CSK) is a powerful, freely available application that allows you to quickly create a fully featured community-driven website, complete with article and news management, downloads, forums, and user handling. Supported and tested by thousands of developers in the ASP. NET community across the world, the Community Starter Kit offers you the luxury of a scalable and extensible architecture, and the ability to brand your own site. This book will take you inside the Community Starter Kit, allowing you to harness its power for easily creating your own websites. The book is structured to help you understand, implement and extend the Community Starter Kit: Understand how the Community Starter Kit works. Build the skills to implement your own site. Develop the confidence to extend the system for your own needs. With this book, you will learn how to: Install and configure the CSK Find your way around the CSKs towering range of features Create and administer community websites Become familiar with the common CSK ASP. NET controls Customize your CSK site Discover the secrets of the CSK core architecture Explore the inner workings of CSK modules Extend the CSK by creating new modules Customize existing modules with Web controls Add an RSS feed to share your content with others Deploy your CSK website This book is for ASP. NET developers with a sound grasp of C# and access to Visual Studio . NET. This book uses the Visual Studio. NET version of the ASP. NET Community Starter Kit. Approach This book isn’t written as a standard tutorial, it has been broken down into two halves to give you full understanding of the Community Starter Kit and then the confidence to create, administer and customize your own site. The second half of the book includes plenty of code, but the emphasis is firmly on guiding you through the techniques to create, extend and customize your own module. Who this book is written for? This book has been written for ASP. NET developers with a sound grasp of C# and access to Visual Studio . NET. This book uses the Visual Studio. NET version of the ASP. NET Community Starter Kit.

About the Author

Cristian Darie Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books, including his popular AJAX and PHP tutorial by Packt, his ASP. NET E-Commerce tutorial, by APress and his forthcoming SEO tutorial for PHP developers by Wrox Press. Cristian is studying distributed application architectures for his PhD, and is getting involved with various commercial and research projects. When not planning to buy Google, he enjoys his bit of social life. K. Scott Allen K. Scott Allen is the Chief Software Architect for Medisolv, Inc and holds MCP and MCSD certifications. In 12 years of software development Scott has worked on everything from real time firmware in 8 bit embedded devices to highly scalable Internet applications connecting COM+ and J2EE components with web services. Living in Hagerstown, Maryland, Scott tries to play as much softball as possible during the summer. Scott is a cofounder of the site OdeToCode. com, a . NET developer resource built using the Community Starter Kit.

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Product Description

A fast-paced and practical tutorial guide for C# developers starting out with MCMS 2002 Learn directly from recognized community experts Rapid developer level tutorials build logically through out the book Develops a feature rich custom site incrementally Tips and Tricks from developer newsgroups and online communities In Detail Microsoft Content Management Server 2002 is a dynamic web publishing system with which you can build websites quickly and cost-efficiently. MCMS provides the administration, authoring, and data management functionality, and you provide the website interface, logic, and workflow. Once your website is up and running, your content contributors can add and edit content on their own, without the need to work with developers or the IT department. First time developers of Microsoft Content Management Server 2002 face a relatively steep learning curve. Not only are they expected to be conversant in the Microsoft . NET Framework, they are also required to be familiar with the concepts of MCMS 2002. Many beginners to MCMS start out by looking at the example site that ships with the product; tweaking it, dissecting it and turning it inside out using the obscure code comments as markers. However, when it comes to starting their own website from scratch, many are baffled ? where do they begin? This book exists to answer that question; teaching the essential concepts of MCMS 2002 in a clear, straightforward and practical manner. Containing answers to some of the most asked questions in developer newsgroups, this book is a treasure trove of tricks and tips for solving the problems faced by MCMS developers. This is a unique resource focused exclusively on the needs of developers using MCMS. It doesn?t waste time and pages on user or administrator level information that is well covered in other documentation. It?s a distillation of practical experience that developers need to get results, fast. The authors carefully structured example project complements and extends the knowledge gained from an initial look at the examples that ship with MCMS. What you will learn from this book? The basic concepts of MCMS Preparing, installing and configuring MCMS and its supporting technologies Creating an MCMS website from scratch Creating and debugging templates files and channel rendering scripts Working with dynamic navigation Establishing user roles and rights Authoring with MCMS and improving the authoring experience Understanding and customizing workflow Working with the Publishing API Site deployment techniques Enhancing your site’s performance with caching Approach Years of active participation in MCMS newsgroups and mailing lists mean that the authors? hard-won experience puts them in the ideal position to tell you what you really need to know to master the system. An example site is developed throughout the book, at every point providing clear and practical demonstrations of the relevant ideas. Once you have mastered the basics, the book leads you onto more advanced and powerful techniques, allowing you to get the most from this awesome system. Who this book is written for? This book is written for developers who are part of a dynamic organization that has decided to evaluate or deploy MCMS and require the skills to make it happen. The book presumes a working knowledge of the . NET Framework and familiarity with the C# language, but no prior knowledge of MCMS is required. To use this book, you will need access to Visual Studio. NET 2002 or 2003, SQL Server 2000, and an installation of MCMS 2002. This book is not aimed at the specific information needs of administrators or users of MCMS.

From the Publisher

Years of active participation in MCMS newsgroups and mailing lists mean that the authors’ hard-won experience puts them in the ideal position to tell you what you really need to know to master the system. An example site is developed throughout the book, at every point providing clear and practical demonstrations of the relevant ideas. Once you have mastered the basics, the book leads you onto more advanced and powerful techniques, allowing you to get the most from this awesome system. This book is written for developers who are part of a dynamic organization that has decided to evaluate or deploy MCMS and require the skills to make it happen. The book presumes a working knowledge of the . NET Framework and familiarity with the C# language, but no prior knowledge of MCMS is required. To use this book, you will need access to Visual Studio. NET 2002 or 2003, SQL Server 2000, and an installation of MCMS 2002. This book is not aimed at the specific information needs of administrators or users of MCMS.

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Product Description

In Detail Ruby on Rails is an open-source web application framework ideally suited to building business applications; accelerating and simplifying the creation of database-driven websites. Often shortened to Rails or RoR, it provides a stack of tools to rapidly build web applications based on the Model-View-Controller design pattern. This book is a tutorial for creating a complete website with Ruby on Rails. It will teach you to develop database-backed web applications according to the Model-View-Controller pattern. It will take you on a joy ride right from installation to a complete dynamic website. All the applications discussed in this book will help you add exciting features to your website. This book will show you how to assemble RoR’s features and leverage its power to design, develop, and deploy a fully featured website. Each chapter adds a new feature to the site, adding new knowledge, skills, and techniques. What you will learn from this book? Installing, configuring, and testing both Ruby and RoR Setting up the application and databaseManaging users and roles for your websiteGathering and managing user commentsSetting up the template and generating migrations for your tablesUsing plug-ins; adding and searching a tagEnhancing usability with AJAXDeveloping an administration interfaceDeploying the application on a production serverApproach This book is a practical guide to creating a complete Web 2. 0 website with Ruby on Rails. In this book, each chapter adds a new feature to the site, adding new knowledge, skills, and techniques. You will learn about the features of RoR by adding those features to your website. You will also learn about Software Development Life Cycle (SDLC) as each chapter closely follows the SDLC starting from requirement gathering and ending with testing. Who this book is written for? This book is for anyone who has basic concepts of object-oriented programming as well as relational databases and wants to develop online applications using Ruby on Rails. Prior knowledge of Ruby or Rails is not expected.

About the Author

A P Rajshekhar A. P. Rajshekhar, Senior Developer with Vectorform, has worked on enterprise-level web applications and game development. His endeavors include development of a Learning Management System, a Supply Management Solution and Xbox-based games. He holds a Masters Degree in Computer Applications. He is a regular contributor to Devshed Portal on topics ranging from server-side development (JEE/. Net/RoR) to mobile (Symbian-based) development and game development (SDL and OpenGL) with a total readership of more than 1. 4 million.

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Product Description

Written specifically for busy executives, managers, and other professionals, Effective Executive’s Guide to FrontPage Web Sites walks you through the eight steps of designing, building, and managing Microsoft FrontPage 2000 Web sites: Step 1: Learn the Logic. Start here with a discussion about how the Web works, why Web sites make sense, and what makes a site effective. Step 2: Develop a Content Strategy. Identify the purpose of the Web site and the required content. Step 3: Lay a Foundation. Prepare the foundation of your Web site by getting a domain name and locating a company to host your Web site. Step 4: Collect and Organize Your Content. Collect existing content or develop new content-then create a central warehouse to store and organize this material. Step 5: Create Your Web Site. Set up your Web pages and other Web site components using FrontPage. Step 6: Polish Your Pages. Refine your Web pages to make them more effective and professional. Step 7: Add Interactivity to Your Web Site. Enhance your Web site through the addition of interactive features. Step 8: Deploy Your Web Site. Test and publish your Web site and then draw attention to it by submitting your site to search engines, sharing links, using newsgroups and list servers, and generating offline publicity. More than just a book about FrontPage, Effective Executive’s Guide to FrontPage Web Sites explains how to create business and nonprofit organization Web sites that really work.

About the Author

Stephen L. Nelson is the author of Effective Executive’s Guide to Project 2000, Quicken 2000 for Windows for Dummies, and QuickBooks 2000 for Dummies. He lives in Seattle, Washington. Jason Gerend is a contributing editor of Microsoft Windows 2000 Server Administrator’s Companion and FrontPage 2000 At a Glance. He lives in Bellingham, Washington.

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