Product Description

Economics and the Business Environment is unique in introducing the essential principles of microeconomics and macroeconomics and applying them to the world of business. Consideration is also given to wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live today.

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Product Description

This book teaches you how to build your home business. You can learn secrets from more skilled businessmen, ebay secrets and internet tricks to create money in less than 30 days. Most internet tactics require months to work to create money. Most of the tactics in this guide can begin making money and generating traffic in less than a week!

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Review

“A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work. ” — Cornelia Mangold, University of Applied Sciences Stuttgart”This book is based on first-hand knowledge. Both authors bring great expertise to their subject. Personally, I like most the real world lessons where you can profit from other companies’ experience. ”— Marion Schneider, Account Director, DDB Worldwide Communications Group

Product Description

Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:• identify the business objectives for your online community• develop a community strategy to recruit and retain members• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate• take advantage of free advertising opportunities• use communities to gain market insights and establish a direct line to your customer baseIn addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

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Product Description

As the founder, President and C. E. O. of several highly successful companies, James T. White is no ordinary “Generation Y” 23-year-old. He has been using his knowledge, charm and motivational style to build a multi-million empire for over ten years. White began his first landscaping business at the age of 12 armed with only a $20 shovel,and now has offices throughout the world. White speaks to the new generation, “Generation O,” as they all watch the economy flounder, their parents struggle, costs and foreclosures in America rise. “Older financial gurus preach to live beneath your means. That’s not realistic for people of my Generation. We are in a serious financial meltdown and need to incourage and inspire poepel to get back on track” “I believe in the universe, and it’s powers, we need to inspire, and educate individuals,” says White. “I made my own future. I am determined to provide hope and inspiration during these times of crisis. ”

Buy James T. White’s Million Dollar Business Bible: One of the World’s Youngest Self-Made Millionaires Provides Essential Start-Up Business Tips So You Can Build Your Million-Dollar Business at Amazon

Product Description

The Internet is a powerful tool for your business – if you understand how it works! All the Web’s a Stage: How to Make Your Business a Hit on the Internet shows you how to master your online presence so that customers clamor for encore after encore. Learn how to maximize your performance here using the resources available to you. This book presents a step-by-step guide that show you how to: * keep your business open 24 hours a day, seven days a week, 365 days a year * build an irresistible, effective website * come out on top in the search engine game * use social networking sites to reach new prospects and drive business Packed with ideas and techniques that will supercharge your online presence, All the Web’s a Stage will help you tap into the full power of the Internet and transform its potential into your profit.

About the Author

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Her innovative channel marketing concepts have been adopted and implemented by many leading technology companies. Michelle has worked extensively with VARs throughout North America and thoroughly understands the realities and practicalities they in planning and executing effective promotional, marketing, and sales campaigns.

Buy All The Web’s A Stage: How To Make Your Business A Hit On The Internet at Amazon

Product Description

A National Small Business Association study showed that among 500 businesses polled, 44% said they had used credit cards to meet capital needs in the previous six months. 57% said their card terms had worsened over the last year. The tightening of credit has made it difficult for a growing number of smaller companies to meet payroll and fulfill customer orders, while still others have been forced to lay off workers. In these tough economic times of falling demand, impatient creditors, tight credit and fierce competition, staying in the black is a constant battle, requiring that business owners be smart and decisive under pressure. How To Save Your Small Business, written by a business owner who has survived three decades of challenges, provides 12 no- nonsense strategies for protecting personal assets from creditors and surviving the current recession. These strategies tackle such concerns as: knowing whether or not the business can be saved how to make the most immediate & effective cuts how to pay bills, negotiate debts, and get everyone in the office paid on time how to market creatively, effectively and cheaply how to sell high margin services to get back in the black how to protect your personal assets from creditors and much more, including how to proceed when going out of business is inevitable.

About the Author

Ralph “Jake” Warner, after a brief hiatus from day-to-day management, is back in the driver’s seat at Nolo. Widely recognized as a pioneer of the do-it-yourself law movement, Warner founded Nolo with Ed Sherman in 1972. He began publishing do-it-yourself law books written by him and his colleagues after numerous publishers rejected them. When personal computers came along, he added software to many Nolo books. When the Internet arrived, he pioneered online marketing of books. In addition to running the company for much of the past three decades, Warner was an active editor and author. He wrote many books, including Get a Life: You Don’t Need a Million to Retire Well and How to Run a Thriving Business. Today, he serves as chief executive officer as well as chairman of Nolo’s board of directors. During a three-year break earlier this decade, Warner embarked on a new business venture: TallTales Audio, an audio book production company devoted to children’s storytelling, online and on CD. Warner holds a law degree from Boalt Hall School of Law at the University of California at Berkeley and an undergraduate degree from Princeton. Bethany K. Laurence joined Nolo as a legal editor in 1997. She holds a law degree from University of California, Hastings College of the Law, a B. A. degree from Boston University (Phi Beta Kappa, magna cum laude), and is a member of the California State Bar. Laurence has combined her legal and financial expertise to edit many Nolo small business books over the years. She is the co-author of Business Buyout Agreements: A Step-by-Step Guide for Co-Owners. Before joining Nolo, Laurence worked as an electronic product developer at CCH, Inc. (a division of Wolters Klewer, Inc. ), where she created legal online and CD-ROM products. Over the last decade she has been active on the board of directors of several local environmental and educational nonprofit organizations.

Buy Save Your Small Business: 10 Crucial Strategies to Survive Hard Times or Close Down and Move On at Amazon

Product Description

The Internet is a powerful tool for your business – if you understand how it works! All the Web’s a Stage: How to Make Your Business a Hit on the Internet shows you how to master your online presence so that customers clamor for encore after encore. Learn how to maximize your performance here using the resources available to you. This book presents a step-by-step guide that show you how to: * keep your business open 24 hours a day, seven days a week, 365 days a year * build an irresistible, effective website * come out on top in the search engine game * use social networking sites to reach new prospects and drive business Packed with ideas and techniques that will supercharge your online presence, All the Web’s a Stage will help you tap into the full power of the Internet and transform its potential into your profit.

About the Author

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Her innovative channel marketing concepts have been adopted and implemented by many leading technology companies. Michelle has worked extensively with VARs throughout North America and thoroughly understands the realities and practicalities they in planning and executing effective promotional, marketing, and sales campaigns.

Buy All The Web’s A Stage: How To Make Your Business A Hit On The Internet at Amazon

Product Description

In Detail SharePoint is a web-based collaboration and document management platform from Microsoft. Microsoft Office SharePoint Designer (SPD) is a WYSIWYG HTML editor and web design program, which has replaced FrontPage, and is the ideal environment for working with pages on a SharePoint site. This book is ideal for people new to SharePoint Designer who need to put together a working SharePoint site as quickly as possible. If you who want to get started, and finished, as quickly as possible, this book is for you. You won’t just learn how to use SharePoint Designer; you’ll see how to use it to put together a SharePoint site. This book will introduce you to the SharePoint Designer environment, and lead you through the key features as you complete important SharePoint customization activities. Throughout the book, you will be developing an example site for a wine business, and you will see what help SharePoint Designer offers, and step through clear instructions to get things done. The book begins by familiarizing you with the Designer environment and helping you to connect to your SharePoint site. You will then learn how to add and format content, and use SharePoint’s workflow tools to collaborate with other content creators before learning how to connect to different SharePoint data sources. You will also learn to use ASP. NET Web Parts in your SharePoint site to create calendars, graphs, integrate with Exchange Server, and add powerful search tools to your site. What you will learn from this book? Installing SharePoint Designer and connecting it to an existing SharePoint installationFinding your way round the SharePoint Designer environmentCreating a SharePoint site, adding basic content, and publishing your page to SharePoint server Formatting your pages with Cascading Style Sheets and Master Pages Allow collaboration between different content creatorsUse workflow features to manage the publication of submitted content Creating forms that allow users to edit, add, and delete records in data storesAdding Web Parts to your site for calendar and schedule, charting, graphing, and data entry, searchImplementing ASP. NET controls in your pagesEmbedding Exchange data into your applicationsAdding search forms and result lists to your pages, and using search Web PartsApproach This book takes you through the development of a SharePoint site for a wine business. The development involves adding features to the site using SharePoint Designer, and for each of these features you will find screenshots and easy to follow instructions. Who this book is written for? This book is ideal for people new to SharePoint Designer who need to put together a working SharePoint site as quickly as possible. No experience of SharePoint Designer is expected, and no skill with creating SharePoint sites is assumed.

About the Author

Mike owns and runs 2F3 Internet, which he established in 1997 to specialize in providing Microsoft-based web development and IT training. He has received a much acclaim for his web development from many satisfied customers including the BBC, British Medical Association, Microsoft, and six different agencies of the Scottish Government. His work has won him awards from Scottish Enterprise (winner of best e-commerce site) and Microsoft (IM bot competition finalist and winner in both UK and international phases). Mike has also written and taught courses in Microsoft Excel and Web Development at Edinburgh University. His current technological interests include creating highly efficient/scalable database solutions and integrating online solutions into virtual environments.

Buy SharePoint Designer Tutorial: Working with SharePoint Websites: Get started with SharePoint Designer to put together a business site with SharePoint at Amazon