Product Description

Play it by Trust, an insiders guide to ethical digital marketing. In a time when we are bombarded by spam and phishing, trust is a vital component in modern business, especially online.

Buy Play It By Trust at Amazon

Product Description

Economics and the Business Environment is unique in introducing the essential principles of microeconomics and macroeconomics and applying them to the world of business. Consideration is also given to wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live today.

Buy Economics & the Business Environment + Companion Website + Gradetracker Student Access Card at Amazon

Product Description

Nick Greco and Kathleen Ziegler team up to reveal the secrets behind the success of creating a dynamic and impressive online portfolio. What they provide are the essentials–exactly what designers need to succeed. Each chapter covers a single aspect of creating a successful online portfolio, including the “entrance,” thumbnails, portfolios, motion graphics, resumes and Web site layouts. Portfolios Online also highlights the best features from a selection of cyberportfolio Web sites. All of these features were selected for their promotional excellence and are sure to jumpstart readers’ online marketing skills, inspiring them to showcase their own portfolios on the Web.

About the Author

Kathleen Ziegler and Nick Greco are the principals of Dimensional Illustrators, Inc. which they founded to promote three-dimensional illustration in advertising and publishing. They work in Southampton, Pennsylvania and give lectures throughout the United States. They have also co-authored several book including More Paper Sculpture, Digital Focus and The Designer’s Guide to Webtype.

Buy Portfolios Online: Digital and Graphic Designers Websites at Amazon

Product Description

This book teaches you how to build your home business. You can learn secrets from more skilled businessmen, ebay secrets and internet tricks to create money in less than 30 days. Most internet tactics require months to work to create money. Most of the tactics in this guide can begin making money and generating traffic in less than a week!

Buy Making Your Home Business Work: Make A Living From Home With Your Computer at Amazon

Product Description

The Complete Internet Marketer is filled with instructions, How-To guides and hundreds of useful tips for being successful online. You will learn everything you need to know about: Search Engines, Email, Online Advertising, Affiliate Marketing, Viral Marketing, Blogs, Designing effective websites, Building successful online stores, Making money from your website or blog and much more. . . In one book you will find everything you need to know about marketing online!

Buy The Complete Internet Marketer at Amazon

Product Description

One of the most important things in an Internet Marketing business is a list of contacts. Just as in any other business, online businesses also need to build relationships with their customers. Subscribers are the contacts on your lists that are the most valuable asset of your online business. Therefore, list building leads to building relationships, which in turn encourages prospects to visit your website, sign up and get closer to buying your offer. But people are not just going to flock to a website and leave their contact information! To attract them, they must perceive some value. That’s why every business that does online marketing must build its own lists, targeted at specific prospects. It is time consuming and you have to work really hard. This book will show you how to set up a profitable opt-in list so that you don’t need to experiment anymore, allowing you to enjoy the fruits of your efforts in a much shorter time.

Buy Rookie’s Guide to Profitable List Building: Learn How to Build an Effective Opt-In List for Profitable Internet Marketing at Amazon

Review

“The book is a practical guide to green property issues and it assumes its reader has no prior knowledge. ‘ “Comprehensive guidance on green property and its surrounding issues. ” Professional Housebuilder & Property Developer, Dec 2007

Product Description

“The Complete Guide to Buying, Developing and Investing in Green Property” is for those who want to change their property and lifestyle to one more ecologically sound and in tune with their environment, yet who may lack the scientific knowledge to do so. Uniquely wide in scope, it offers advice for anyone involved with property. It contains information for home owners, buyers and sellers, borrowers, investors, landlords, tenants and developers, self-builders and gardeners. It is aimed at helping anyone make the right decisions for truly green living. The book also contains a host of useful contact information including: addresses and websites; details of national and local schemes; information about grants; discounts and free offers; and, advice on buying and sourcing materials.

See all Editorial Reviews

Buy The Complete Guide to Buying, Developing & Investing in Green Property at Amazon

Product Description

Diplomarbeit, die am 28. 05. 2002 erfolgreich an einer Verwaltungs- und Wirtschaftsakademie in Deutschland im Fachbereich Betriebswirtschaft eingereicht wurde. Einleitung: Das Produktmanagement wurde bisher fast ausschließlich im Rahmen des Konsumgüter- oder Investitionsgütermarketings thematisiert. Eine Differenzierung des Produktmanagementkonzeptes im Hinblick auf das Geschäft mit Dienstleistungen steht noch weitgehend aus. Diese Arbeit zeigt auf, dass das Produktmanagement auch im Geschäft mit Dienstleistungen in der Unternehmensorganisation gewinnbringend eingesetzt werden kann. Aufgrund der Besonderheiten von Dienstleistungen ist aber eine direkte Anwendung nur teilweise möglich. Vielmehr werden Anpassungsmöglichkeiten und neue Ansatzpunkte benötigt. Aufgrund des Umfangs des Themas konzentriert sich diese Arbeit auf Dienstleistungen für Geschäftskunden und insbesondere auf Dienstleistungen bei denen neue Technologien am Beispiel Internet-Housing/-Hosting eine tragende Rolle spielen. Gang der Untersuchung: Es wird auf vorhandene einschlägige Modelle des Produktmanagements eingegangen und insbesondere auf das Marketing-Mix. Darauf aufbauend werden differenzierte Optimierungsansätze erarbeitet. Die dargestellten wissenschaftlichen Modelle und die erarbeiteten Ansatzpunkte des Produktmanagements werden am Beispiel Internet-Housing/-Hosting konkretisiert. Die Komplexität des Themas Produktmanagement in diesem speziellen Sektor wird dabei dargestellt. Inhaltsverzeichnis: 1. |EINLEITUNG|1 1. 1|MOTIV DER ARBEIT|1 1. 2|ZIEL DER ARBEIT|1 1. 3|VORGEHENSWEISE|2 2. |WESEN DER DIENSTLEISTUNGEN|1 2. 1|ROLLE DER DIENSTLEISTUNGEN IN DER WIRTSCHAFT DER INDUSTRIELÄNDER|3 2. 2|DIENSTLEISTUNGSBEGRIFF|4 2. 3|BESONDERHEITEN DER DIENSTLEISTUNGEN|7 2. 3. 1|Immaterialität|7 2. 3. 2|Einbeziehung des Leistungsempfängers als externer Faktor|8 2. 3. 3|Individualität|9 2. 4|DIENSTE ALS DIENSTLEISTUNGSPRODUKTE|10 2. 5|DIENSTLEISTUNGEN FÜR GESCHÄFTSKUNDEN AM BEISPIEL INTERNET-HOUSI. . .

Buy Möglichkeiten zur Optimierung des Produktmanagements bei Dienstanbietern für Geschäftskunden: Dargestellt am Beispiel Internet-Housing/-Hosting at Amazon

Review

“. . . it may be just the thing to leave on the president’s chair before asking for funding. ” (University Business, May 2002)

Product Description

Written by Richard N. Katz and a stellar panel of experts in the field of educational technology in higher education, Web Portals and Higher Education examines a full range of issues that any educational institution must consider before beginning to develop a portal, including business challenges, organizational implications, policy choices, and technology concerns.

See all Editorial Reviews

Buy Web Portals and Higher Education: Technologies to Make It Personal at Amazon

Product Description

Written by a Webcasting expert, this book is a complete guide to broadcasting on the Web. It provides a general overview of Webcasting, covers business and entertainment uses, and presents the different technologies available.

From the Publisher

Written by a Webcasting expert, this book is a complete guide to broadcasting on the Web. It provides a general overview of Webcasting, covers business and entertainment uses, and presents the different technologies available. The book is supported by a site associated with the Webcaster Association site at www. webcasters. org.

See all Editorial Reviews

Buy Internet World Guide to Webcasting: the Complete Guide to Broadcasting on the Web at Amazon