Review

An excellent resource for do-it-yourselfers. You have details, directions and worksheets. It’s the worksheets I value most. — Joan Friedlander in the Return to Wisdom, Lifeworkpartners. comOne of the best, most friendly web marketing books I have ever read. Strategies to create the website netpreneurs envision. — Heidi Richards, Rose Marketing on a Daisy Budget, Publisher, PetalsNCents Marketing Ezine, November 2004

Product Description

Beginning steps for owners of small business websites, including customizable worksheets, search engine optimization basics, keyword tutorials, linking strategies, success stories and articles by experts including Catherine Seda on pay-for-performance advertising do’s and don’ts. Lay flat workbook format lends itself to customization for the reader’s business and strategy.

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Product Description

The simple yet profound concept illustrated in this book is invaluable to anyone who is trying to sell anything over the Internet. Learn how to identify your ideal client and convince them to buy from you not just once, but over and over again. This simple step-by-step website creation guide teaches you how to tailor your website towards the ideal customer you want to attract, so that rather than fishing for business, the customers come looking for you! Some of the key concepts illustrated: Identifying your ideal client Learning how to think like your ideal client Developing the website concept (creating the design and layout) Selecting text and images for maximum impact on your ideal client The relative merits of templates, content management systems or have your website professionally created Tips and tricks professionals use to get their website seen Search engine optimization secrets, and other publicity tricks Many of these techniques are skills that the professionals don’t want you to know, so that they can charge you thousands of dollars for putting together a website. By understanding the concepts illustrated in this book, you can ensure that your website is always working for you, and nobody will be overcharging you to put it together. This guide can be used as a reference manual or step-by-step textbook.

About the Author

Alison Silbert was born and raised in Mississauga, Ontario. Stricken with epilepsy from a young age, she has persevered and gradually overcome this debilitating condition. She graduated from Humber College in August of 2000 with a diploma in computer programming. Since then, her career has involved large institutions as well as small businesses. Coming from a family with a strong history of entrepreneurship, it was only natural that she developed her own website development company in 2003. This company was built around the single premise that a significant part of the business community had the un-met need of learning how to reach their ideal clients via the Internet. Alison has had a lifelong involvement in the educational environment, and it was only natural that she developed a strong desire to teach and pass on her skills and expertise to others in need. As such, her company has grown, diversified, and taken on a range of associates in different professions. She still lives in Mississauga with her husband, her infant son, and a very loyal Sheltie named Cocoa.

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Product Description

How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2. 0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.

About the Author

Mr. Lantz was in private practice as a “large firm” corporate and securities attorney in Phoenix, Arizona (Snell & Wilmer LLP) for five years, served as senior counsel at an international resources company (BHP Billiton) for seven years, and served as VP, General Counsel, and Corporate Secretary for an aerospace and defense contractor in St. Louis (Westar Aerospace and Defense Group, Inc. ). As an entrepreneur, Mr. Lantz founded Internet companies Esquire Interactive, 55-Alive!, RV Listings Online. com, and Retirement Communities Online, and is a co-founder of Widget Realm, Inc. , a company devoted to developing communication widgets on the Yahoo! widget platform. Mr. Lantz currently serves as an officer and director on a number of Internet and non-Internet – based companies, and formerly served as President, CEO, and a Director of a publicly-held mining exploration company. Mr. Lantz graduated from Indiana University’s Maurer School of Law cum laude and was a member of Law Journal/Law Review, and received an M. B. A. in Finance from Indiana University’s Kelley Graduate School of Business, both in December, 1990. He also received a B. B. A. in Business Administration (Finance and Marketing) from The University of Iowa in May, 1987. Mr. Lantz has authored a number of articles on Internet marketing for attorneys. Mr. Lantz is a member of the Arizona State Bar Association, and admitted to practice before the Supreme Court of Arizona and the United States District Court, District of Arizona.

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Expert: Rick Kennedy
Bio. . .

Product Description

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

From the Back Cover

Professional Search Engine Optimization with PHP Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site’s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You’ll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you’ll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using PHP, Apache, and mod_rewrite Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines Create a search engine–friendly WordPress blog Build a search engine–friendly e-commerce catalog Who this book is for This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

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Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept-but you can lose a bundle if you don’t know how it works. Learn how to:Build an AdWords campaign from scratch Identify keywords that entice people to click on your ads Get the lowest bid prices on your keywords Defeat click fraud and other scams Use search engine optimization techniques Turn clicks into customersPlus get FREE e-mail updates on Google’s ever-changing system.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Product Description

Remember when an optimized website was one that merely didn’t take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web. You’ll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site’s total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization — addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization — including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates — increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning — optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning — including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics — illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs. Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you’re to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

About the Author

Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO has helped firms optimize the effectiveness of their websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages. com, and Caravan Tours. Andy is the author of Speed Up Your Site: Web Site Optimization, a highly regarded book on web site performance tuning and search engine optimization. Mr. King holds a BSME and MSME from the University of Michigan specializing in design optimization of structures. He was recruited by NASA after graduation, but chose instead to join the fast-paced world of engineering consultant. Since 1993, Mr. King has worked full time as a web professional applying and teaching web optimization and creation techniques. He is the founder and former Managing Editor of WebReference. com and JavaScript. com, two award-winning developer sites acquired by Mecklermedia in 1997 (now Jupitermedia). His license plate reads OPT1MIZ. His hobbies include photography, hiking, and skiing.

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Review

“An invaluable instruction manual. ” – Midwest Book Review

Product Description

Mastering Web 2. 0 helps make sense of the confusing array of marketing options the internet offers.   Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2. 0 without being overly technical.   Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands.   She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.

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Product Details

Paperback: 224 pages

Publisher: Kogan Page (July 28, 2009)

Language: English

ISBN-10: 0749454660
ISBN-13: 978-0749454661

Product Dimensions:

9. 1 x 6. 1 x 0. 7 inches

Shipping Weight: 14. 1 ounces (View shipping rates and policies)

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Any entrepreneur or corporate executive must become computer literate and know how to use web sites and other social media tools, July 13, 2009

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The coming of the internet has altered normal business practices for ever. That’s why any entrepreneur or corporate executive must become computer literate and know how to use web sites and other social media tools — many of which did not even exist as recently as a decade ago. That’s why “Mastering Web 2. 0: Transform Your Business Using Key Website And Social Media Tools” by Susan Rice Lincoln is such an invaluable instruction manual. A professional online marketing consultant, Lincoln draws upon her years of experience and expertise to explain how such online social media as Google, Amazon, Facebook, and others, have altered and affected communications. Readers will learn how to insure that their web strategy is effective, search engines are optimized in their behalf, the use of articles to establish themselves as leaders in their particular niche, the use of blogs and podcasts to enhance business performance and reinforce customer loyalties, and so much more. Anyone charged with the responsibility of insuring their business can compete successfully in today’s volatile and competitive marketplace in this age of the internet would be exceptionally well advised to give a close and careful reading to Susan Lincoln’s “Mastering Web 2. 0″.

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Product DescriptionThe main focus of Pro Web 2. 0 Application Development with GWT is a case study of a real Web 2. 0 application called ToCollege. net. What you’ll learn: You’ll take a full tour of a modern Web 2. 0 startup’s codebase. That’s 15,000 lines of source code that includes everything from Google Gears integration to Acegi OpenID, Lucene full–text search, and Google Maps, all of it integrated with GWT 1. 5. Leveraging this book’s available source code, you’ll see the nitty–gritty details of how to merge a modern Web 2. 0 application stack including Hibernate, Spring, Spring MVC 2. 5, SiteMesh, and Freemarker together. You’ll see how to wire GWT into an industry standard Maven build environment, which will help you get up to speed quickly and avoid configuration headaches. The great pitfall of many Ajax applications is they’re mostly opaque to search engines. You’ll see the ToCollege. net solution to this thorny problem. Protection from XSS and XSRF attacks is beyond the scope of simple GWT tutorials, but they are a real concern for a site like ToCollege. net. The book will cover the ToCollege. net security architecture in detail. Who is this book for? This book is for developers who are ready to move beyond small proof–of–concept sample applications and want to look at the issues surrounding a real deployment of GWT. If you want to see what the guts of a full–fledged GWT application look like, this is the book for you. GWT 1. 5 is a game–changing technology, but it doesn’t exist in a bubble. Real deployments need to connect to your database, enforce authentication, provide protection from security threats, and allow good search engine optimization. To show you all this, this book looks at the code behind a real live web site called ToCollege. net. This application specializes in helping students who are applying to colleges, allowing them to manage their application process and compare the rankings that they give to each school. It’s a slick application that’s ready for you to sign up and use. The audience for this book either owns another GWT book for the basic tutorials or is comfortable using the online documentation and forums when they’re stuck, which allows this book to move quickly and focus on answering the bigger architecture questions. About the Apress Pro Series The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder. You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.

About the AuthorJeff Dwyer is a developer and entrepreneur who is the founder of ToCollege. net and MyHippocampus. com. His background is in medical software, where he has published research on aneurysm stress and endovascular repair and has patented techniques in anatomical visualization. As a developer, Jeff likes nothing better than to leverage high–quality open source code so he can focus on the core elements of his projects. He believes that GWT has fundamentally altered the feasibility of large Web 2. 0 applications.

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Product Description

Some people believe that because search engines can’t index all of the content in SWF files, Flash-based websites and Rich Internet Applications don’t show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You’ll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will: Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

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Todd Perkins is an Adobe Certified Flash Instructor, and has written three books on Flash and has recorded over a thousand movies of Flash training. He also works as a consultant and web developer.

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