See how simple it is to create data-driven web sites using ASP. NET 2. 0, Visual Web Developer 2005 Express Edition, and SQL Server 2005 Express Edition. Learn how to . . .

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Un libro con mas de 100 ideas para lograr un sitio exitoso. Todos los recursos del Marketing en la Web. Tecnicas para que los usuarios entren, vuelvan y lo recomienden. Ejemplos reales de sitios locales e internacionales. Paso a paso todas las acciones de marketing a tomar. Incluye completa guia de recursos en Internet. Ideas, consejos y trucos para promocionar su sitio web, numerados y organizados por tema. Una herramienta de referencia obligada, sumamente actualizada, y repleta de ejemplos locales y direcciones utiles de la Web. En cada una de sus paginas podra encontrar datos importantes o ideas nuevas para aplicar en la promocion de su sitio. El libro se complementa con una guia de recursos de marketing en la Web y un listado de los principales portales y buscadores de todo el mundo. Una obra realmente valiosa para todo lector que desea convertir a su sitio web en un verdadero exito. Dentro del contenido encontrara: Pasos previos – Subida a buscadores y directorios – El lanzamiento del sitio – La nueva etapa – Linkeo del sitio – Banners y web rings – Correo electronico y newsgroups – El idioma del sitio – Como captar las visitas – Como hacer para que vuelvan – No frustre al visitante – Recomendaciones de terceros – La difusion offline – Mantengase siempre alerta – Servicios al lector: Guia de portales y buscadores de todo el mundo. Guia de recursos de marketing en la Web. Indice alfabetico.

About the Author

Jorge Fajardo es desde hace varios anos el director de capacitacion de MP Ediciones. Desde ese cargo organizo seminarios, fundamentalmente de Internet, en mas de 50 ciudades de todo el pais. Es Analista de Sistemas, egresado de la Facultad de Ingenieria de Montevideo, Uruguay. Ademas de dedicarse a actividades educativas, fue secretario de redaccion de la revista COMPUMAGAZINE entre 1992 y 1994.

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A complete, hands-on guide to building Internet voice applications VoiceXML is rapidly becoming the de facto language standard for handling the transition from visual Web browsing to synthesized text-to-speech information access. This book provides Web designers, database managers, and systems designers with all the tools and templates they need to accomplish this transition in the least amount of time and at the lowest possible cost. Mark Miller walks readers step-by-step through ten real world applications-from statement of the problem through code examination, error checking, and deployment-to clearly demonstrate how to use currently available tools, techniques, and strategies for building Internet voice applications. Accompanying each applications project is a telephone number that allows readers to listen to, and interact with, an actual working example of the application. Responding to the ongoing needs of IT professionals for current and reliable information on the latest technologies, Wiley Computer Publishing introduces the Gearhead Press titles. These books, written by accomplished trainers in their respective fields, focus on real-world examples and case studies to give readers the best information on leading topics. The Gearhead Press titles are characterized by two imprints: In the Trenches and Point to Point-both series include fast-paced books written by fellow IT professionals who have been there and done that. In the Trenches books introduce technologies, guide readers to proficiency, and serve as practical, hands-on references after the initial tasks are accomplished. The Point to Point titles invite readers to join an IT team at a model company and implement technologies in real-world environments-demonstrating actual problems and solutions. Companion Web site features code samples, working demos, links to most current specs, and updates.

From the Back Cover

Build 10 ready-to-use VoiceXML applications! Following an introduction to VoiceXML and a review of how to set up your work environment, Mark Miller guides you through the steps to building ten complete programs that utilize VoiceXML and related technologies to create fully functional solutions. Each project begins with a clear problem statement, a walk-through of the solution that you’ll build, and a list of the tools and VoiceXML elements you’ll use to complete the project. Throughout the projects, Miller shares tips and suggestions for working hands-on with the project. Actual telephone numbers are provided that allow you to access real data to test your results. The ten example projects are: Basic VoiceXML application template Linking to multiple resources Dynamically outputting contact information, transferring calls, and storing voice messages User authentication through voice recognition Combining projects 1 through 4 to build a more complex system Voice-controlled telephone dialer Voice report recorder Quiz and survey generator Voice interface for a calendar of events Voice-enabled FAQ engineThe companion Web site includes: All source code from the book Extensive documentation of the VoiceXML elements and attributes A newsgroup for continued discussion of each project

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Amazon. com Review

Another entry in the Web Site Graphics series, Typography: The Best Work from the Web features Web sites that outshine others in their use of type. “Each site draws some advantage from or is designed for the Web, and takes into account the special requirements needed to render or display type in a small, scrollable, and live window. ” It’s not surprising that many of the typographically outstanding sites shown here are from design firms. For example, Cow. Interactive Communications (www. cow. com) is an interactive design firm whose Web site shows a creative yet spare use of a single typeface with small, interactive lines of text, simple images, and blocks of color. Studiomotiv (www. studiomotiv. com) shows off the beauty of classic letterforms even while it informs viewers of the history and anatomy of type design. Typography also celebrates sites that run counter to accepted notions of “good typography. ” Typographic. com (www. typographic. com) pushes the envelope of readability with its postmodern deconstructed text and navigational scheme, almost daring the viewer to persevere through the site. Bianca (www. bianca. com), an online community, takes another “anti-typography” route by using naive handwriting for headings and a site map that looks like a child’s drawing. Typography is not a how-to book. As with the others in this series, it shows, using ample color illustrations, a few of the best in Web design, chosen by the knowledgeable and discriminating authors. It’s the quickest way to find out what’s on the cutting edge. –Angelynn Grant Topics covered: screen captures of many Web sites showing innovative uses of typography in Web design, with captions explaining why each site was chosen and listing artistic credits; an index with the names and addresses of all design firms involved.

Product Description

The Web Site Graphics series is a rich collection of successful web site design work selected by designers for designers. Each book in the series focuses on an important facet of graphic design online. Created for both professional and graphic designers new to the web, the Web Site Graphics series offers a complete and affordable resource of web site design inspiration. Web Site Graphics: Typography—A discriminating collection, this array of masterful type-design treatments includes type fonts custom-made for the job, elegant and classic fonts stretching traditional boundaries, and mod and retry type. Learn how to stretch, alter, and successfully use type in place for any web design assignment.

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