Expert: Terry Bowden
Bio: Terry Bowden owned his own computer business for . . .

Product Description

The simple yet profound concept illustrated in this book is invaluable to anyone who is trying to sell anything over the Internet. Learn how to identify your ideal client and convince them to buy from you not just once, but over and over again. This simple step-by-step website creation guide teaches you how to tailor your website towards the ideal customer you want to attract, so that rather than fishing for business, the customers come looking for you! Some of the key concepts illustrated: Identifying your ideal client Learning how to think like your ideal client Developing the website concept (creating the design and layout) Selecting text and images for maximum impact on your ideal client The relative merits of templates, content management systems or have your website professionally created Tips and tricks professionals use to get their website seen Search engine optimization secrets, and other publicity tricks Many of these techniques are skills that the professionals don’t want you to know, so that they can charge you thousands of dollars for putting together a website. By understanding the concepts illustrated in this book, you can ensure that your website is always working for you, and nobody will be overcharging you to put it together. This guide can be used as a reference manual or step-by-step textbook.

About the Author

Alison Silbert was born and raised in Mississauga, Ontario. Stricken with epilepsy from a young age, she has persevered and gradually overcome this debilitating condition. She graduated from Humber College in August of 2000 with a diploma in computer programming. Since then, her career has involved large institutions as well as small businesses. Coming from a family with a strong history of entrepreneurship, it was only natural that she developed her own website development company in 2003. This company was built around the single premise that a significant part of the business community had the un-met need of learning how to reach their ideal clients via the Internet. Alison has had a lifelong involvement in the educational environment, and it was only natural that she developed a strong desire to teach and pass on her skills and expertise to others in need. As such, her company has grown, diversified, and taken on a range of associates in different professions. She still lives in Mississauga with her husband, her infant son, and a very loyal Sheltie named Cocoa.

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Product Description

From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:Blogs and bloggingPay-per-click advertisingSearch engine optimizationE-mail offersE-newslettersFilled with samples and resource lists, this book is the only book a marketing professional will ever need.

About the Author

Paula Peters (Kansas City, MO) is an award-winning author and entrepreneur with eighteen years of experience in the publishing industry and business world. She has been publishing books, articles, columns, essays, and stories since 1991. Her firm, Peters Writing Services, Inc. , has written materials for more than 100 customers in a variety of fields, including EDS, Sabre Systems, and Applebee’s International.

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Product Description

Written specifically for busy executives, managers, and other professionals, Effective Executive’s Guide to FrontPage Web Sites walks you through the eight steps of designing, building, and managing Microsoft FrontPage 2000 Web sites: Step 1: Learn the Logic. Start here with a discussion about how the Web works, why Web sites make sense, and what makes a site effective. Step 2: Develop a Content Strategy. Identify the purpose of the Web site and the required content. Step 3: Lay a Foundation. Prepare the foundation of your Web site by getting a domain name and locating a company to host your Web site. Step 4: Collect and Organize Your Content. Collect existing content or develop new content-then create a central warehouse to store and organize this material. Step 5: Create Your Web Site. Set up your Web pages and other Web site components using FrontPage. Step 6: Polish Your Pages. Refine your Web pages to make them more effective and professional. Step 7: Add Interactivity to Your Web Site. Enhance your Web site through the addition of interactive features. Step 8: Deploy Your Web Site. Test and publish your Web site and then draw attention to it by submitting your site to search engines, sharing links, using newsgroups and list servers, and generating offline publicity. More than just a book about FrontPage, Effective Executive’s Guide to FrontPage Web Sites explains how to create business and nonprofit organization Web sites that really work.

About the Author

Stephen L. Nelson is the author of Effective Executive’s Guide to Project 2000, Quicken 2000 for Windows for Dummies, and QuickBooks 2000 for Dummies. He lives in Seattle, Washington. Jason Gerend is a contributing editor of Microsoft Windows 2000 Server Administrator’s Companion and FrontPage 2000 At a Glance. He lives in Bellingham, Washington.

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Product Description

Free teachers tools on the Internet? Yes, indeed, and in amazing variety. Now, with help from Web expert Jim Lerman, you too can discover the choicest sites for classroom tools and professional development. Learn how you can edit digital media for free online rather than purchasing and installing costly software. Use the power of RSS to collect the content you want without tedious searching. Locate or custom-build student worksheets. Find video clips for on-demand viewing. Design your classroom floor plan. Construct tests that score themselves. All of this and more-all free, all vetted, and all online. FeaturesDetailed site descriptions and highlights for teachers Primer on RSS and Web 2. 0 technologies Full correlation to NETS for TeachersAlso available: Educator’s Podcast Guide – ISBN 1564842312 IT’s Elementary!: Integrating Technology in the Primary Grades – ISBN 1564842282The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE’s annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education. Some of the areas in which we publish are: -Web. 2. 0 in the classroom-RSS, podcasts, and more -National Educational Technology Standards (NETS) -Professional development for educators and administrators -Integrating technology into the classroom and curriculum -Safe practices for the Internet and technology -Educational technology for parents

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From Booklist

The Effective Executive’s Guides all follow the same format. They break down a topic into basic elements and use these to build a logical progression that leads to a clear understanding of both the how’s and why’s of a topic. Coleman and Nelson emphasize business applications of the Internet and provide an overview of the Internet. They explain how to get connected and then show how to browse the Web, use e-mail, and take advantage of search services. They also cover Web publishing and other Internet services such as Telnet, fax, mailing lists, and online conferencing. Nelson and Gerend explain how to build and enhance Web sites using Dreamweaver software. They discuss Web sites in general and advise how to develop a content strategy, obtain a domain name, choose a Web host, collect and organize content, set up a site, and create pages using Dreamweaver. They suggest tips for “polish[ing] your pages” and testing, publishing, publicizing, and monitoring the site. Appendixes cover more advanced topics such as setting up a site on a local server, creating Web stores, and using frames. The structured, straightforward approach used in these guides makes them extremely helpful, effective tools. David RouseCopyright © American Library Association. All rights reserved

Product Description

Written specifically for busy executives, managers, and other professionals, Effective Executive’s Guide to Dreamweaver® Web Sites walks you through the eight steps of designing, building, and managing Dreamweaver 3 Web sites: Step 1: Learn the Logic. Start here with a discussion about how the Web works, why Web sites make sense, and what makes a Dreamweaver site effective. Step 2: Develop a Content Strategy. Identify the purpose of the Web site and the required content. Step 3: Lay a Foundation. Prepare the foundation of your Web site by getting a domain name and locating a company to host your Web site. Step 4: Collect and Organize Your Content. Collect existing content or develop new content—then create a central warehouse to store and organize this material. Step 5: Set Up Your Web Site. Define your new Dreamweaver Web site and set up its initial structure. Step 6: Create Your Pages. Create the Web pages for your Web site by combing text, images and hyperlinks. Step 7: Polish Your Pages. Refine your Web pages to make them more effective and professional. Step 8: Deploy Your Web Site. Test and publish your Web site and then draw attention to it by submitting your site to search engines, sharing links, using newsgroups and list servers, and generating offline publicity. More than just a book about Dreamweaver, Effective Executive’s Guide to Dreamweaver Web Sites explains how to create business and nonprofit organization Web sites that really work.

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Buy Effective Executive’s Guide to Dreamweaver Web Sites: The Eight Steps for Designing, Building, and Managing Dreamweaver 3 Web Sites at Amazon

From Booklist

The Effective Executive’s Guides all follow the same format. They break down a topic into basic elements and use these to build a logical progression that leads to a clear understanding of both the how’s and why’s of a topic. Coleman and Nelson emphasize business applications of the Internet and provide an overview of the Internet. They explain how to get connected and then show how to browse the Web, use e-mail, and take advantage of search services. They also cover Web publishing and other Internet services such as Telnet, fax, mailing lists, and online conferencing. Nelson and Gerend explain how to build and enhance Web sites using Dreamweaver software. They discuss Web sites in general and advise how to develop a content strategy, obtain a domain name, choose a Web host, collect and organize content, set up a site, and create pages using Dreamweaver. They suggest tips for “polish[ing] your pages” and testing, publishing, publicizing, and monitoring the site. Appendixes cover more advanced topics such as setting up a site on a local server, creating Web stores, and using frames. The structured, straightforward approach used in these guides makes them extremely helpful, effective tools. David RouseCopyright © American Library Association. All rights reserved

Product Description

Written specifically for busy executives, managers, and other professionals, Effective Executive’s Guide to Dreamweaver® Web Sites walks you through the eight steps of designing, building, and managing Dreamweaver 3 Web sites: Step 1: Learn the Logic. Start here with a discussion about how the Web works, why Web sites make sense, and what makes a Dreamweaver site effective. Step 2: Develop a Content Strategy. Identify the purpose of the Web site and the required content. Step 3: Lay a Foundation. Prepare the foundation of your Web site by getting a domain name and locating a company to host your Web site. Step 4: Collect and Organize Your Content. Collect existing content or develop new content—then create a central warehouse to store and organize this material. Step 5: Set Up Your Web Site. Define your new Dreamweaver Web site and set up its initial structure. Step 6: Create Your Pages. Create the Web pages for your Web site by combing text, images and hyperlinks. Step 7: Polish Your Pages. Refine your Web pages to make them more effective and professional. Step 8: Deploy Your Web Site. Test and publish your Web site and then draw attention to it by submitting your site to search engines, sharing links, using newsgroups and list servers, and generating offline publicity. More than just a book about Dreamweaver, Effective Executive’s Guide to Dreamweaver Web Sites explains how to create business and nonprofit organization Web sites that really work.

See all Editorial Reviews

Buy Effective Executive’s Guide to Dreamweaver Web Sites: The Eight Steps for Designing, Building, and Managing Dreamweaver 3 Web Sites at Amazon

Product Description

The first complete reference guide to the essential Web protocol As applications and services converge and Web technologies not only assume HTTP but require developers to manipulate it, it is becoming increasingly crucial for network managers, Web masters, and anyone working with HTTP to understand the nuts and bolts of this most prevalent Web protocol. This book provides complete documentation and explanation of the protocol, including advanced and experimental extensions. Readers will get core guidance on implementing HTTP 1. 1 in their products, including how to accelerate HTTP in large scale Web sites, how to secure it, and how to handle compatibility issues with versions 0. 9 and 1. 0. HTTP switching and invisible HTTP operations such as option negotiations, status checks, and path tracing are also examined.

From the Back Cover

Get inside HTTP and learn to build bulletproof Web sites “This book is about what makes the Web tick. It explains the protocol that defines how Web browsers communicate with Web servers, the mechanisms that keep that communication secure from counterfeits and eavesdroppers, and the technologies that accelerate our Web experience. ” –from the Introduction Expert Stephen Thomas brings you up to speed on all aspects of the Hypertext Transfer Protocol––its operation, message formats, security mechanisms, and acceleration techniques. He explains how HTTP has evolved and how new implementations maintain backward compatibility with old systems. Best of all, he shows you how to apply what you’ve learned to building scaleable, reliable, and secure Web site architectures. As you go through this book, you’ll be able to put into practice Thomas’s lessons on: How Web browsers, servers, proxies, and caches use HTTP The structure and format of HTTP messages, including all headers and status codes HTTP authentication and other security technologies, including SSL, TLS, and SHTTP Techniques for accelerating HTTP–load balancing, layer 4 and layer 7 switching, caching, and multiplexing Related technologies–from Proxy Auto Configuration (PAC) and Web Proxy Auto Discovery (WPAD) to important caching protocols including Web Cache Coordination Protocol (WCCP), Internet Cache Protocol (ICP), and HyperText Caching Protocol (HTCP) The evolution of HTTP and how to handle compatibility between HTTP versionsThe CD-ROM includes a searchable electronic edition of the text.

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Product Description

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

From the Back Cover

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

See all Editorial Reviews

Buy Submit Now: Designing Persuasive Web Sites at Amazon